P E R S O N A L F E S T - P E L U C A S
Blue Wigs is the first edition I worked on. An invitation to shake your wig and bang your head at the craziest party ever. We provided blue wigs to every single guest. 30 thousand wigs that made an unforgetable landscape that night.
P E R S O N A L F E S T - E L E G A N T E S P O R T
Personal Fest is a party and parties have a dresscode. For this year the Dresscode was Elegante-Sport is an equivalent to Smart Casual. A combination of words that taken literally would be something like this:
H O W T O D A N C E P E R S O N A L F E S T
This year the line-up was particularly disco so we built the campaign around dance moves.
